Your selection of an enterprise analytic tool is a crucial decision. Likely, you have a free version of Google Analytics, and you need to upgrade because you are running into data sampling constraints (due to high site volume) or you are just looking for something more flexible and customizable to support your analytic needs. With so many factors to consider, it's easy for your decision-making process to get overwhelmed.
In this article, we will compare the two most popular enterprise analytics tools - Adobe Analytics and Google Analytics. Each one offers their unique strengths which make both worth exploring before making your final decision.
Adobe Analytics is a component of Adobe Experience Cloud that provides tracking and reporting for websites, mobile apps, and other digital experiences. AA includes real-time data collection (using Adobe Launch), robust customer journey and path analysis, flexible segmentation with features like Analysis Workspace, Report Builder, Ad Hoc Analysis, Reports & Analytics facilitating predictive insights.
Google Analytics is the most popular web analytics tool in the industry. Google Analytics offers a tier of tools, with the most widely known being “the free Google Analytics”. GA offers a user-friendly tool available to analyze data by any skillset individual for their website. Launched as Universal Analytics, Google has launched Google Analytics 360 (GA360) and most recently launched Google Analytics 4 (GA4). GA4 switches from session-based analytics model to event-driven data model. Thus, leading to conversion metrics enriching your dataset with Google machine learning algorithms.
You can learn more on Conversion Rate Optimization
|Adobe Analytics||Google Analytics|
|Cost||No free version available.||Universal Analytics & GA4 are Free. Google Analytics 360 (GA360) offers tier-based pricing.|
|Feature strength||Helps visualize entire conversion funnel and optimize specific goals.||Integration with Google products, custom goals for ecommerce tracking, and easy reporting formats.|
|Usability||Clean interface, needs tool experience (steeper learning curve)||User friendly and easy to learn.|
|Support||Adobe support team provides help and documentation of the tool via Adobe portal (access to online support available with license).||Documentation support available from Google and multiple sources online.|
To summarize, the free Google Analytics is great for organizations who want to get started with measuring their website and other digital properties. While, if you have more custom and complex enterprise analytic requirements, then you may want to consider Adobe Analytics or Google Analytics 4.
With robust capabilities in both Google Analytics and Adobe Analytics, the Sagepath Reply’s Analytics team can help you evaluate and select the right analytic product to fit your specific needs.