eCommerce is one of the most competitive spaces on the Internet. With so many similar shops selling similar or the same products, gaining visibility on search engine results pages (SERPs) and in Google Shopping can be a real challenge.
To get more customers and outperform competitors, your website must align with search ranking factors, and be optimized for search engines like Google, Bing, and DuckDuckGo. An eCommerce SEO audit is the first step in increasing online visibility, conversion rates, and revenue.
Imagine an eCommerce SEO audit as a thorough checkup for your online store. It explores technical health, on-page optimization, best practices, and missed opportunities, both on-site and off. An eCommerce SEO audit analyzes site health, performance, site structure, and search engine friendliness, and covers three crucial areas:
Not optimizing your site for search makes it next to impossible for people to find your products and online store without having prior knowledge of your brand. A well-conducted eCommerce SEO audit uncovers hidden potential within your website, unlocking the following benefits with proper strategizing and optimization:
Search Engine Optimization (SEO) is a long game. It doesn't provide instant results, but it increases your website's ability to rank well in search over time.
To improve your website, you need to be aware of the common errors that can harm your online store's visibility. These errors can lead to a Google Manual Action, a penalty that can seriously diminish your visibility in SERPs.
Adjust your strategies based on new data and trends. Stay updated on SEO best practices and algorithm changes to maintain optimization in the constantly evolving digital landscape. By improving your online store and avoiding mistakes, you'll achieve more visibility, higher sales, and a successful digital business.
Are you struggling to gain organic traffic and drive revenue to your online store? An eCommerce SEO audit is your first step in understanding how to improve your site to align with Google's ranking algorithm to increase visibility.
If you need help with search engine optimization, the eCommerce SEO experts at Sagepath Reply have extensive experience auditing and optimizing online stores to strategically help our clients increase rankings and drive organic traffic.
Contact us today to get started with a free high-level eCommerce SEO Health Check*.
*eCommerce SEO Health Checks are completed by a human, not through AI or ML. Upon form submission, we will contact you to get more information about your website and eCommerce goals.
Dylan Goldman, Sr. SEO & Web Content Manager | Sagepath Reply
Dylan is a search engine optimization and web content expert with over 15 years of experience successfully optimizing websites to increase their organic visibility and drive organic traffic.