Bringing It All Together
Opportunity
Howard Hughes needed more control of their digital assets and content while still allowing for local, customized content for multiple properties that had their own individual CMS.
Approach
Our team leveraged Adobe Experience Manager (AEM) to design and develop reusable components that could be used across the board, reducing CMS maintenance costs and creating a more unified brand presence online.
Solution
The finished product provided a scalable platform with standardized, reusable templates and components that were used to deliver unique design experiences for five multi-purpose community sites in AEM within 7 months.
Establishing a Scalable Model
We set out to build the first property site while keeping a multi-state architecture in mind. Using the Seaport District website as our model, we created a scalable component and blueprint library, which included events, shopping, news, and contact functionality.
Shop, Dine, Explore
To provide visitors with an easy way to navigate each property, we created a tool bar that provides an app-like feel. The tool bar is prominently featured on desktop and mobile, enabling users to quickly access shopping, dining, and special features for each location.
Flexibility to Grow
Unique branding can be applied for each property without changing the component structure, enabling content editors to easily add and update content. For Howard Hughes, this means they can continue to expand their portfolio without relying on design and development support to recreate the site every time.
A global component library significantly cut down on development time and costs.
reduction in new site build costs
increase in direct search sessions
increase in first-month traffic
How can we transform your business?
Let’s Start a Conversation
Reach out to discuss your digital transformation needs and see how we can help. We would love to start a long-term partnership with your company.
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