Howard Hughes needed more control of their digital assets and content while still allowing for local, customized content for multiple properties that had their own individual CMS.
Our team leveraged Adobe Experience Manager (AEM) to design and develop reusable components that could be used across the board, reducing CMS maintenance costs and creating a more unified brand presence online.
The finished product provided a scalable platform with standardized, reusable templates and components that were used to deliver unique design experiences for five multi-purpose community sites in AEM within 7 months.
We set out to build the first property site while keeping a multi-state architecture in mind. Using the Seaport District website as our model, we created a scalable component and blueprint library, which included events, shopping, news, and contact functionality.
To provide visitors with an easy way to navigate each property, we created a tool bar that provides an app-like feel. The tool bar is prominently featured on desktop and mobile, enabling users to quickly access shopping, dining, and special features for each location.
Unique branding can be applied for each property without changing the component structure, enabling content editors to easily add and update content. For Howard Hughes, this means they can continue to expand their portfolio without relying on design and development support to recreate the site every time.
reduction in new site build costs
increase in direct search sessions
increase in first-month traffic