marinemax

Navigating a Smoother User Experience

The new online destination for MarineMax, the nation’s largest publicly traded recreational boat and yacht retailer, created a hub to unite people through a shared love of the boating lifestyle, making the purchase process more rewarding and seamless for existing and prospective customers.

Aerial view of yacht cruising through the water with woman sunbathing.

Making it Easier to Find the Perfect Boat

Opportunity

MarineMax’s existing website was confusing and fragmented, providing an ineffective boat search tool and experience for users looking to easily find a boat and make contact with a local dealer.

Approach

Leveraging Sitecore, we focused on creating a more engaging experience that simplified the selection process through enhanced search tools, personalization and localization, and a visual boat-type wizard that enabled customers to find the perfect boat.

Solution

The reimagined website delivers a more personalized experience, guiding users through the purchase path with a new boat finder, localized boat inventory listings, and dealer information, and boat detail pages featuring interactive, 3D image galleries to drive increased engagement and conversion.

Screenshots of MarineMax mobile experience including yachts for sale and boat shows.

Localizing the MarineMax Experience

Each MarineMax location serves a unique boating community with different types of boats and related activities. Serving up curated, localized content helped streamline the experience and customers’ ability to find the perfect solution for their boating lifestyle.

Screenshot of tablet experience showing MarineMax boat finder tool and listings.

Bringing the Boating Lifestyle to Life

The reimagined design of the website allowed MarineMax to showcase the beauty and fun of the boating lifestyle in a more inviting way with additional offerings, such as boating events, excursions, and vacation getaways.