MarineMax's existing website was confusing and fragmented, providing an ineffective boat search tool and experience for users looking to easily find a boat and make contact with a local dealer.
Leveraging Sitecore, we focused on creating a more engaging experience that simplified the selection process through enhanced search tools, personalization and localization, and a visual boat-type wizard that enabled customers to find the perfect boat.
The reimagined website delivers a more personalized experience, guiding users through the purchase path with a new boat finder, localized boat inventory listings, and dealer information, and boat detail pages featuring interactive, 3D image galleries to drive increased engagement and conversion.
Each MarineMax location serves a unique boating community with different types of boats and related activities. Serving up curated, localized content helped streamline the experience and customers' ability to find the perfect solution for their boating lifestyle.
The reimagined design of the website allowed MarineMax to showcase the beauty and fun of the boating lifestyle in a more inviting way with additional offerings, such as boating events, excursions, and vacation getaways.
increase in mobile sessions
increase in users visiting the site
increase in new mobile users