BIC

Igniting Ecommerce

Though BIC products are easily found on store shelves around the globe, they needed a way to increase sales online. Sagepath responded with designing and developing a new ecommerce site to serve as BIC’s premier online destination in the U.S.

Screenshots showing Bic’s mobile ecommerce experience

An Ecommerce Touch Down for Essentials

Opportunity

BIC approached us to plan and build an ecommerce site to generate increased sales that would be part of a Super Bowl promotion four months away.

Approach

Working closely with BIC’s IT team, our team selected Sitecore as their new CMS platform, along with Ucommerce, to provide a seamless and secure architectural foundation and adhere to strict PCI compliance standards.

Solution

Using customer-inspired artwork and recalibrated product imagery, the new site features bundled product offerings and subscription-based purchasing to encourage product cross-selling and repeat purchases.

Screenshot of Bic’s main ecommerce shopping page

Developing New Ways to Purchase

We introduced bundled product offerings and subscription-based purchasing that were fully integrated with BIC’s ordering system and distribution centers to increase conversion and drive repeat sales.

Screenshot of BIC Cristil Xtra Smooth Stic Pen product page

Forging Seamless Customer Journeys

The new site features striking, contemporary design that showcases products and accommodates in-site brand promotions and product images for cross-channel asset management.

The ecommerce platform ensured frictionless communication for product management and shipping, custom-built bundles, and optimized digital asset management features with real-time inventory.