Hunter Fan

Adding to a Legacy of Innovation

Serving as the digital agency of record, Sagepath led digital transformation efforts to reflect Hunter Fan’s 135-year commitment to quality and innovation online, and successfully drive an increase in qualified sales leads and revenue for its B2B and B2C business lines.

Hunter Fan and overhead light product hanging in indoor-outdoor space.

Taking a Classic Brand to the Next Level

Opportunity

Hunter Fan was looking to distance itself from an influx of competitors, bolster sales, and attract a broader customer base by expanding and enhancing its digital presence.

Approach

We started with research, a series of stakeholder meetings, in-depth customer surveys, and competitive analysis. We then reimagined the customer journey and created a blueprint to drive brand awareness and preference earlier in the purchase path.

Solution

A more conversion-rich experience across the website, social media, SEO/SEM, digital advertising, content and channel marketing, and media campaigns were implemented to shrink the sales cycle and increase qualified leads and conversion.

“A Fan for Life” Campaign

New overarching messaging celebrates Hunter’s history of quality and performance along with a new focus on design and style. The new design balances personality with emotion, showing how Hunter integrates into the unique lifestyles of its customers. “A Fan for Life” was unveiled across multiple online touch points in the website redesign, digital ads and banners, social, and email marketing.

Screenshots of Hunter Fan redesigned website.

A New Look for Next-Generation Technologies

Hunter’s differentiating technologies, SureSpeed and WeatherMax, needed to stand out and be recognizable as unique offerings in the marketplace. This new brand and badge system went through research, design, and extensive consumer testing to make sure these sought-after technologies were quickly and easily identifiable throughout the ecommerce and in-store experiences.

Flipping the Switch for Conversion

Omni-channel digital marketing enabled Hunter’s B2C team to determine the most effective levers for driving traffic, engagement, and conversion. Our team redesigned and implemented campaign landing pages to generate increased leads and improve marketing attribution.

Technical Architecture

To meet Hunter’s scaling marketing needs, we fully vetted, implemented, and integrated several leading platforms to drive their marketing roadmap and investments, including HubSpot, Salesforce, Listrak, Symphony and Salsify.

Screenshots of Hunter Fan marketing materials.

Loftier Site Traffic

A strong omni-channel strategy and approach resulted in increasing site traffic and sales. The integration of paid social media, SEM/SEO, email, content marketing, and UX/UI design set the foundation to meet Hunter’s immediate and evolving goals for growth.

Screenshots of Hunter Fan website image assets.

Tracking the Temp of Consumer Interest

Consumer insights were delivered through custom, real-time marketing dashboards to track successes across the customer journey. This transformed the way the business strategized and reported against each stage of the customer lifecycle – from initial canvas and research through the purchase and post-purchase phases.