Customer Data Platform Services & CDP Solutions

What is a customer data platform?

A customer data platform is software that assists businesses in collecting, merging, and utilizing customer data from various sources. This software aims to create a comprehensive understanding of each customer by combining all available information.

Customer data platforms store and organize customer data, helping you create personalized experiences based on insights. You can then use that data to create personalized marketing campaigns, improve customer service, and create new products and services.

How does a customer data platform work?

Customer data platforms transform scattered data points into a narrative, helping you understand your audience in ways you never thought possible. You’ll unveil patterns, preferences, and opportunities that’ll turn your marketing strategies into finely tuned concertos of conversion. Here’s how it works:

1. Data collection: Customer data is collected from all sources, including websites, apps, email marketing platforms, CRM systems, and social media.
2. Identity resolution: The collected data is then unified into a single customer profile. This process involves cleaning, normalizing, and deduplicating the data.
3. Data activation: Unified data is shared with marketing, customer service, and analytics systems for better data utilization.

Our Customer Data Platform Solutions

Customer data platforms can help companies improve customer experiences by providing a unified profile that is actionable in real-time. At Sagepath Reply, we’ve mastered the art of tailoring three remarkable CDP tools to fit your unique needs and preferences.

1. High Touch: A CDP Built on Your Data Warehouse

Imagine a CDP that’s not just another piece of software, but a complimentary tool that sits on top of your existing data infrastructure. Enter High Touch, our Composable CDP built on the sturdy data warehouse that you and your IT team have already built.

This tool isn’t just about insights; it’s about connecting the dots between your data sources, giving you a complete, panoramic view of your audience’s journey. With High Touch, you’ll compose campaigns that strike chords of resonance across channels, all while tapping into the power of your existing data ecosystem.

2. Segment: The First True CDP

Remember when personalization was just a buzzword? Well, Segment turned that buzz into reality. As one of the pioneering CDPs, Segment knows personalization like nobody’s business. It’s not about sending the same message to everyone; it’s about crafting unique stories for each individual.

With Segment in your arsenal, you’ll have a quiver full of personalized arrows, each aimed precisely at capturing hearts and minds.

3. Adobe Real-Time CDP: A CDP built into the Adobe Experience

You’ve heard of Adobe’s magic in the creative and content management realm, but did you know they’ve conjured some CDP sorcery too? Meet Adobe CDP, snugly integrated into the Adobe Experience Platform.

If you’re already engrained in the Adobe Experience suite, then Adobe Real-Time CDP is a no brainer to help you tailor customers and deepen audience insights. With Adobe CDP, you’re not just marketing; you’re painting experiences that leave an indelible mark on your customers and prospects.

Ready to Use Your Data to Get Personal?

So, let’s talk CDPs, let’s talk personalization, and let’s create marketing magic that leaves your audience spellbound. Whether you’re interested in High Touch, Segment, or Adobe CDP, reach out to our analytics experts today to transform your data into the most enchanting tune your audience has ever experienced.