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AES

Powering the Energy Transition with a Unified, Scalable Web Experience

AES partnered with Sagepath Reply to transform AES.com and more than 15 market sites into a unified digital platform that better reflects its leadership in the energy transition. The initiative focused on creating a scalable, audience-centered web experience that could serve global and local needs while strengthening brand consistency, usability, and performance.


The Challenge

AES needed to support a wide range of audiences, including investors, customers, prospective talent, communities, media, partners, and government stakeholders, each with distinct goals and content needs. At the same time, the company had to address a fragmented web ecosystem, inconsistent branding, and rigid templates that made it difficult to maintain a cohesive global presence while still giving local markets the flexibility they required.

The Solution

Sagepath Reply worked with AES to create a scalable web platform built around audience needs, clearer user journeys, and a more consistent brand experience. The redesigned platform uses a modern design system and flexible component library to create alignment across global and market sites while still allowing regional teams to adapt messaging, imagery, and content. Priority journeys were simplified so key audiences could more easily find relevant information, engage with AES, and connect with its mission and offerings.

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The Impact

The new experience delivered measurable gains across visibility, engagement, and conversion. AES saw a 25% increase in organic search sessions, a 5%+ increase in engagement rate, a 100% increase in contact form submissions, and a 20% increase in returning user sessions, showing stronger performance across investor, customer, community, and talent audiences.

Explore AES

Increase

25%

increase in organic search sessions

Increase

5%+

increase in engagement rate

Increase

20%

increase in returning user sessions

Let's Start a Conversation

Reach out to discuss your digital transformation needs and see how we can help. We would love to start a long-term partnership with your company.

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