The Solution

Sagepath Reply began with discovery, including competitive analysis, stakeholder input, audience insights, and a content audit to understand both the business and the complexity of the existing content. From there, the team restructured navigation, simplified functionality, and developed a new visual direction in close collaboration with IDEMIA. The final solution included new brand guidelines, icons, illustrations, page templates, infographics, copywriting, prototypes, and a new information architecture designed to reduce friction and improve usability.