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Marinemax

Navigating a Smoother User Experience

MarineMax partnered to create a new digital destination that better reflects the boating lifestyle and makes the path to purchase more seamless for prospective and existing customers. The initiative focused on simplifying boat discovery, improving personalization, and connecting users more effectively with local dealers and inventory.


The Challenge

MarineMax’s existing website was fragmented and difficult to navigate, with an ineffective boat search experience that made it harder for users to find the right boat and connect with a nearby dealer. The brand needed a more intuitive and engaging digital experience that could better support product exploration and purchase consideration.

The Solution

Built with Sitecore, the reimagined website introduced enhanced search, personalization, localization, and a visual boat-type wizard to simplify the selection process. The new experience guides users through the purchase journey with a boat finder, localized inventory and dealer information, and interactive 3D image galleries on boat detail pages. The design also helped bring the broader boating lifestyle to life through content tailored to local communities, events, excursions, and vacation experiences.

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Localizing the MarineMax Experience

Each MarineMax location serves a unique boating community with different types of boats and related activities. Serving up curated, localized content helped streamline the experience and customers’ ability to find the perfect solution for their boating lifestyle.

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Bringing the Boating Lifestyle to Life

The reimagined design of the website allowed MarineMax to showcase the beauty and fun of the boating lifestyle in a more inviting way with additional offerings, such as boating events, excursions, and vacation getaways.

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The Impact

The result is a more rewarding and seamless user experience that helps customers find the right boat more easily and engage with MarineMax more confidently. By combining stronger search tools, localized content, and richer product storytelling, the new platform created a more connected digital hub for the brand and its boating communities.

Site Traffic

19%

increase in mobile sessions

SITE TRAFFIC

9%

increase in users visiting the site

Site Traffic

12%

increase in new mobile users

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Reach out to discuss your digital transformation needs and see how we can help. We would love to start a long-term partnership with your company.

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