Oppenheimer: CMS & Redesign Case Study

Oppenheimer & Co.

Oppenheimer Modernizes Its Digital Platform with Kentico

Oppenheimer partnered to modernize its digital platform and simplify content operations through a new CMS foundation. The initiative focused on improving authoring efficiency, reducing development overhead, and creating a scalable architecture capable of supporting thousands of pages in a regulated environment.

The Challenge

Oppenheimer’s marketing team was constrained by an inefficient content authoring experience and the added development effort required to maintain the previous CMS. The project also involved migrating nearly 3,000 pages, preserving data integrity, maintaining site functionality during transition, and aligning stakeholders while introducing new components.

The Solution

The solution introduced a unified architecture capable of supporting nearly 3,000 pages across advisors, branches, premium group sites, and media content, while maintaining clarity and consistency in a highly regulated environment. Kentico’s hybrid headless capabilities provided the flexibility to enable multichannel readiness without compromising centralized control.

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The Impact

The transformation consolidated and restructured 2,961 pages, delivered more than $175K in annual licensing cost savings, and reduced developer hours by 35%+ annually. It also drove a 43% increase in website traffic and a 65% increase in average session duration, and earned Kentico Site of the Year 2025 in Financial Services.

Oppenheimer & Co. Website

Savings

$175K

annual licensing cost savings

SITE TRAFFIC

43%

increase in website traffic

Sessions

65%

increase in average session duration

Oppenheimer Modernizes Its Digital Platform with Kentico

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