Shaw Floors
Flooring Inspiration from the Top Down

A Different View All Day
Using the concept of “day-in-the-life storytelling”, we were able to demonstrate Shaw’s full line of products in everyday life scenarios, highlighting features and benefits, while providing customers with inspirational ideas to update the look of their home


Shopping Simplified
With innovative design and development solutions, the latest digital experiences for Shaw Floors have served as a beacon to new and existing customers, providing increased traffic, engagement, and leads for dealers.


More Sales Leads
12X
increase in sales leads for dealers in one month than the prior year
Increase
62%
increase in total page scroll depth
Increase
54%
increase in user engagement