Flooring Inspiration from the Top Down

The Shaw Floors residential business was looking to elevate their online destination by giving customers a way to better visualize their flooring selections and bridge the online and dealer showroom experience.

Living room featuring brown hardwood Shaw Flooring

Delivering a Showroom Experience From Home


Customers spend an abundance of time in the research stage, overwhelmed by the process and overloaded with too much information. Shaw needed a solution to shrink the selling cycle, instill customer confidence, and drive increased conversion and loyalty.


We simplified the journey for customers, guiding them through a more effective and efficient experience to explore Shaw's full line of flooring and related products. We optimized how selections are visualized and closed the loop with dealers.


Built in Kentico, interactive 3D room scenes, augmented reality, product trend galleries, and day-in-the-life storytelling provide customers inspiration and tools at every turn, blurring the line between the online and in-store showroom experience.

Screenshots of Shaw Floors color palettes, fabric swatches and online design experience.

The Challenge

Create a solution that connects the customer’s research and buying phases while building trust and greater loyalty.

Screenshot of Shaw Floor mobile experience to select flooring by room.

A Different View All Day

Using the concept of “day-in-the-life storytelling”, we were able to demonstrate Shaw's full line of products in everyday life scenarios, highlighting features and benefits, while providing customers with inspirational ideas to update the look of their home

Screen shots of Shaw Floors new website when viewed on tablet.
Screenshot of Shaw Floors redesigned website on mobile phone.

Maintenance and Care, One Question Away

To nurture customers beyond the sale, our team also introduced voice technology to Shaw's suite of tools, providing convenient access to helpful tips on care and maintenance, and a future channel to market Shaw's full line of related products.

Screenshot showing Shaw Floors website integration with Amazon Alexa.

Shopping Simplified

With innovative design and development solutions, the latest digital experiences for Shaw Floors have served as a beacon to new and existing customers, providing increased traffic, engagement, and leads for dealers.

Bedroom showing lighting variations in full and dim lighting.

Increases across the board.

more sales leads

for dealers in one month than the prior year


in total page scroll depth


in user engagement

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